The Basics Of Keyword Research For Your Online Business

The Basics Of Keyword Research For Your Online Business, by Gobala Krishnan, IAHBE Staff Writer—Unlike paid advertising, research has shown that visitors are more open to natural search engine results, and the amount of traffic to natural search engine results is also significantly higher. To get a good search engine ranking, you need to start with the right choice of keywords. Keywords are what people type into search engines to find information. If your site ranks for the correct keyword, your link will be displayed whenever someone uses the search engines. However, it amazes me how little people really know about keyword research; how hard they try to achieve the impossible, and how fast they give up. When you think about it, it’s really a vicious cycle...


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Phishing For Trouble: 12 Tips To Avoid Beging A Victim Of the Internet's Cruelest Scam

Phishing For Trouble: 12 Tips To Avoid Beging A Victim Of the Internet's Cruelest Scam, by Gobala Krishnan, IAHBE Staff Writer—Online scams have been around ever since people started using the Internet. However, what used to be as "simple" as getting people to give you their confidential information via an e-mail by simply asking for it has, over the years, evolved to beat the technologies that were placed to prevent it, and taken the modern day form of "phishing." In my opinion phishing is perhaps the cruelest scam of all, since it not only deceives you, it does so by manipulating your trust and feeding on your fear. And more often than not, it's difficult to realize that you've been stabbed from behind by an enemy pretending to be your friend...


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