Trendwatching: Follow Trends To Discover Business Ideas Ahead Of The Crowd

Trendwatching: Follow Trends To Discover Business Ideas Ahead Of The Crowd, by Elizabeth H. Cottrell, IAHBE Editor—Why are trends important to entrepreneurs? The early bird gets the worm. Forewarned is forearmed. Be prepared. Expressions become clichés because there is truth in them. Students of business history know that many of the world’s great fortunes were made because someone recognized an opportunity before anyone else and jumped in to capitalize on it before everyone else climbed on the bandwagon...

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